EU Plastics Directive: Design Guidelines

Products affected:

Disposable drinking cups made entirely or partially of plastic.

i.e. Paper cups with plastic coating (PE / PLA) and “clear” plastic cups (PET, PLA, PP, PS etc).

 

Entry into force:

  1. July 2021

 

Transitional arrangements:

Language:

The information text of the label must be written in the official language or languages ​​of the Member State or Member States in which the disposable plastic product is marketed.

i.e. cups for the Danish market must use Danish text, for Sweden in Swedish etc.

If the product is to be sold in several countries, several lines must be added, each with its own language for the countries in question.

 

Paper cups

Logo color / size / placing

The marking should be placed horizontally on the back of the outside of the cup, away from the rim to avoid contact with the consumer’s mouth during use. The marking must not be placed under the bottom of the cup.

The logo must consist of 3 pantone colors (Blue 298, Red 1797 and Black) alternatively CMYK.

<500ml (3-16oz) = 14×28 mm

>500ml (over 16oz) = 16×32 mm

 

Designs / colors

Designs become more limited in the number of colours, as there is a maximum of colours that can be printed in total – including the 3 logo colours.

 

Plastic clear cups

Logo color / size / placing

These must be marked either by pressing on the side of cups or alternatively with embossment. Given the difficulties in embossing products with each EU language, we can only solve it in print as things look at the moment, we are investigating it further.

The marking must be placed horizontally on the outside of the cup wherever it is most visible. The marking must not be placed under the bottom of the cup. In the case of printed marking, it must be placed away from the rim to avoid contact with the consumer’s mouth during use. In the case of grooved cups, the marking must not be embossed / engraved on the grooves.

The logo must consist of 1 color (black)

<500ml (3-16oz) = 14×28 mm

>500ml (over 16oz) = 16×32 mm

 

Designs / colors

Designs become more limited in the number of colours, as a maximum of 5 colours can be printed in total, where black must be the one.

 

 

Existing designs

Customers are faced with different options:

1) A re-order can be made (before 1 May) without the EU logo (by virtue of the transitional arrangement) EU logo, which can give the customer more time to have a new design made or consider another type of packaging.

2) We can add the logo to the existing design (under the previously mentioned restrictions)

3) Or, perhaps the customer wants to use the opportunity to make changes to the existing design or create a completely new design.

 

New designs

All new designs from today will automatically have the EU logo added by us.

 

Link to the legal text: https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32020R2151&from=EN#d1e163-57-1

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