Bringing Color to Coffee
SayCoffee aims to make high-quality, fair-trade, organic Arabica coffee accessible to a younger, eco-conscious audience. With vibrant, youthful branding, this innovative company is on a mission to continually enhance its environmental impact.
“EMBACO is more than a supplier; they’re like a partner. Every time we reach out, they respond quickly, proving their strength in sales, support, and logistics.”
Casper Haugsted, Co-Founder, SayCoffee
A Shared Commitment to Sustainability
In December 2020, SayCoffee reached out to EMBACO after discovering their sustainable packaging options on Instagram. This partnership supported SayCoffee’s goal of becoming fully sustainable, providing customers with eco-friendly choices they can feel good about.
“We have a green profile, and so does EMBACO. Their commitment to 100% green production and recyclable products aligns perfectly with our values.”
Casper Haugsted, Co-Founder, SayCoffee
Focused on Quality and Design
SayCoffee was preparing to launch Instant Satisfaction, a freeze-dried coffee designed to retain its rich aroma and bold flavor. EMBACO worked with them to create a unique, sustainable package that would make an impact on the shelf and appeal to customers looking for a quality coffee experience.
Collaborative Packaging Innovation
Together, EMBACO and SayCoffee explored various designs and practicalities. The final choice – a recyclable PET jar with a sleek aluminum lid – fit SayCoffee’s brand and sustainability goals while standing out from traditional glass jars. PET packaging offered environmental advantages, as it is lighter than glass, leading to lower carbon emissions in transport, and can be recycled multiple times.
“EMBACO’s consultant was open-minded and responsive, providing quick feedback and helpful guidance on design options.”
Casper Haugsted, Co-Founder, SayCoffee
Smashing Stereotypes
Analysis shows that the overall environmental impact of PET as a packaging material is lower, and this is mostly due to the weight of glass. PET is much lighter and uses far less CO2 to transport.
Furthermore, PET is fully recyclable (like glass) and it doesn’t break so the production leads to a much higher level of used products and far fewer breakages/damages.
The most sustainable option for FMCG brands is to go with recyclable material such as PET which can store food products safely but also be recycled into different products over 7 times.
Analysis shows that the overall environmental impact of PET as a packaging material is lower, and this is mostly due to the weight of glass. PET is much lighter and uses far less CO2 to transport.
Furthermore, PET is fully recyclable (like glass) and it doesn’t break so the production leads to a much higher level of used products and far fewer breakages/damages.
The most sustainable option for FMCG brands is to go with recyclable material such as PET which can store food products safely but also be recycled into different products over 7 times.
A Sustainable Success Story
With the launch of Instant Satisfaction, SayCoffee’s sustainable, instant coffee is now available online, offering a product that embodies the brand’s commitment to quality and the environment. This partnership with EMBACO has allowed SayCoffee to strengthen its green profile and reach consumers eager to make sustainable choices in their daily lives.
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